Courtesy GMC of Ruston

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Why Buy From Us · Ruston · Lincoln Parish · I-20 · Est. 2006

You're not buying from a chain.
You're buying from the Ferons.

More than 50 combined years in the car business. Two generations running the floor. One family that lives where you live, and builds dealerships they'd want to walk into themselves.

50+
Combined Family Years In The Car Business
2006
Family-Owned Since
3
Ferons On Site
2
New Showrooms In Ruston

A Note From The Showroom Floor

At Courtesy, the name on the door is the name of the family that runs the place. When you walk onto our lot, you're not meeting a rotating cast of regional managers. You're meeting the people who own this dealership, live in this community, and have to look you in the eye at the grocery store on Saturday and at church on Sunday.

The Feron Story

A career built one deal at a time,
and a dealership built to last.

Rob Feron started selling cars in 1989. What came next is nearly four decades of learning the business the right way, with the last 20 years planted firmly in Ruston.

  1. 1989

    The start.

    Rob Feron begins his automotive career at Riser Shows Hyundai in Shreveport, Louisiana.

  2. 1991

    Ten years at Northpoint Ford, Little Rock.

    A decade in one store, learning sales, service, and the craft of a deal the way the business used to be learned.

  3. 2001

    Back to Shreveport.

    After a decade in Little Rock, Rob comes home and joins Chevyland with the Montgomery family, where the shift to General Motors begins.

  4. 2006

    Ruston, and roots.

    Rob moves to Ruston and purchases Hopkins Chevrolet Pontiac Cadillac. The Feron family plants the flag that still flies today.

  5. 2016

    A state-of-the-art showroom opens.

    The Ferons open a brand-new GM facility in Ruston, the kind of dealership most towns this size never get, and the home of Courtesy GMC today. That same year, Robert Feron joins the business and takes the GM seat.

  6. 2017

    The second generation grows.

    Christopher Feron joins the organization and begins the path to running his own store.

  7. 2019

    Doubling down on Ruston.

    Rob acquires Brennan Dodge and launches Courtesy Chrysler Dodge Jeep Ram, with Christopher stepping in as GM.

  8. 2025

    A second state-of-the-art showroom.

    Courtesy Chrysler Dodge Jeep Ram opens its brand-new facility in Ruston, the second major investment this family has made in this town in under a decade.

Family & Leadership

Decisions get made here.
Not in Dallas. Not in Detroit.

This is a family-run operation in the truest sense of the word: Rob Feron and his sons. Rob is the dealer principal. Robert is the General Manager here at Courtesy GMC of Ruston. Christopher runs the Chrysler Dodge Jeep Ram store down the road. Three Ferons. Three decision-makers. Zero corporate middlemen.

Here's why that matters when you're writing a check for a new Sierra or signing a lease on a Yukon: family-owned stores make decisions differently. We're not trying to hit a quarterly number for a board in another state. We're trying to earn a customer who'll bring their son in for his first truck ten years from now.

That changes how we price, how we trade, and how we handle a problem when something goes sideways. Sooner or later something does, and what matters is who shows up to fix it.

The Ferons of Ruston

Rob Feron

Dealer Principal · Owner

Robert Feron

General Manager · Courtesy GMC of Ruston

Christopher Feron

General Manager · Courtesy Chrysler Dodge Jeep Ram

Built In Ruston. Reinvested In Ruston.

Two showrooms.
One town. No accidents.

2016

Courtesy GMC of Ruston

A ground-up, state-of-the-art GM facility built for the way trucks, SUVs, and service actually get sold and serviced today. Home of the Professional Grade lineup: Sierra, Yukon, Acadia, Terrain, and Canyon.

2025

Courtesy Chrysler Dodge Jeep Ram

Our second state-of-the-art showroom, opened in 2025. A multi-million-dollar commitment to Ruston made nearly a decade after the first one. Same family. Same town. Bigger footprint.

Nobody builds two brand-new dealerships in a town this size by accident. Every expansion means more local jobs, more local technicians, and more reason to do this right the first time. Few dealers ever hold a new car dealership in one market. Fewer still hold two. That's what a real community dealership looks like: not a slogan, a balance sheet.

In The Community

Twenty years in one town
means you show up for it.

Dealers love to talk community. Here's what ours looks like on paper: the schools this family stands behind and the organizations that cash our checks every year.

Schools We Support

  • Ruston High School
  • Louisiana Tech University
  • Cedar Creek School
  • Grambling State University

Where The Giving Goes

  • United Way
  • St. Jude Children's Research Hospital
  • MedCamps of Louisiana
  • Boys and Girls Clubs of North Louisiana
  • Local universities and high schools
  • Local sports teams

None of it comes with a press release. It comes with living here, sitting in the same bleachers, and writing the check when the call comes.

Why Courtesy

Seven reasons the smart money
buys in Ruston.

Family-owned since 2006, by the same family today.

The Ferons don't just operate this store. They own it. Every decision happens in Ruston, not in a regional office three states away.

More than 50 combined years of experience behind every deal.

Rob has seen every market cycle and every kind of trade since 1989. Robert and Christopher grew up around the business and have run these stores since 2016 and 2017. That experience anchors every appraisal, every finance conversation, and every service ticket that moves through our building.

Two state-of-the-art showrooms built in Ruston in under a decade.

That's what reinvestment in a community actually looks like. Not a billboard. Not a sponsorship. A building, and then another one.

The full GMC lineup under one roof.

Sierra 1500 and Sierra HD, Yukon, Acadia, Terrain, Canyon: everything Professional Grade, from a work-spec Sierra Pro to a Denali Ultimate. Shop the new GMC inventory here.

Four GM World Class Technicians in the shop.

With our four World Class techs, your Sierra, Yukon, or Canyon gets the right diagnosis the first time. World Class Technician is the highest certification General Motors awards, earned through eight Master Technician Certifications and the ASE credentials to match. Not a shop that sees one GM truck a month. A shop built around what north Louisiana actually drives. Schedule service here.

Two generations of Ferons working the business.

When something needs an owner's attention, an owner is on site to give it. Not a voicemail. Not a manager. The Ferons.

Built for the I-20 corridor, not a metro market.

We know the difference between a Ruston buyer, a West Monroe commuter, a Lincoln Parish work-truck customer, and a Tech alum shopping from out of state. We price and present accordingly.

Come see us. Walk the lot.
Meet the Ferons.

If you're shopping a new Sierra, a Yukon, a Canyon, or anything else wearing the GMC badge, you have options up and down I-20. What you don't have is another dealer owned by a family that's been in Ruston for 20 years, with two sons running the stores and a reputation they're not willing to trade for a short-term win.

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